ABOUT ALPENGLOW

Movement brings us together.

Alpenglow is growing from beach volleyball toward a year-round home for sport, wellness, and community in Missoula.

A beach volleyball player diving across the sand to reach the ball.
Photo: Ben Allan Smith Photography

The glow comes through connection.

Alpenglow brand story artwork with mountains at sunset, the Alpenglow logo, and an imagined facility. The story and six themes are provided as readable text below.

Alpenglow is the moment a mountain peak is transformed by light. The peak doesn’t create the glow on its own. It receives it.

In the same way, people achieve their greatest growth through connection—with coaches, teammates, mentors, friends, and community. Alpenglow exists to be that source of connection: a hub where people come together to move, train, recover, compete, and belong.

The result is transformation. The glow is what happens when people are supported by something bigger than themselves.

Community & connection

Relationships give people encouragement, shared purpose, and a place to belong.

Wellness & movement

Moving, training, and recovering are connected parts of a healthier life.

Shared experience & personal growth

Practice and shared challenges create opportunities to learn, gain confidence, and grow.

This is the purpose guiding our work today and the year-round facility we’re planning for Missoula.

Our starting point is on the sand.

Alpenglow Beach Volleyball brings players together through time on the court. This fall, Sunset Skills Lab offers Alpenglow alumni and returning beach players coach-organized drills and optional play at MSO Beach at Playfair Park.

FUTURE FACILITY · PLANNED

One place. Many ways to move.

Imagine a winter evening with sand underfoot, a game on the next court, and familiar faces nearby. Our vision brings sport, training, learning, and gathering into one connected place—giving people different ways to enter and reasons to return.

Sunlit indoor sand court with timber beams and tall windows.
Warm gathering space with books, tables, and soft seating.

Beach at the heart

A year-round indoor beach environment would extend the season for learning, recreation, and competition. Summer would still make room for Missoula’s outdoor beach culture.

Room beyond the sand

Pickleball, a flexible multiuse gym, strength training, and spaces for learning and community are part of the plan. Shared spaces could also help local coaches and organizations build their own programs.

Where things stand: The facility is in development and is not open. The current plan is evaluating an existing-building conversion and a purpose-built facility. Location, opening date, final spaces, and operating details are not confirmed.

Explore the planned program pathways →

THE FUTURE ALPENGLOW · IN DEVELOPMENT

One afternoon. More time together.

Picture a possible family visit, with different interests sharing the same home.

Concept of a flexible indoor fieldhouse for sport and group movement.

1. Arrive together

One destination for an afternoon of movement and connection.

Concept of a bright strength training space with people exercising.

2. Find your activity

A parent trains while another family member joins a planned sport session.

Concept of children drawing together in the Learning + Movement Commons.

3. Make room to learn

The Commons could offer space for study, play, or scheduled enrichment.

Concept of families gathering in a shared lounge.

4. Reconnect

Pause together after the activity, with time for a conversation before heading home.

This is an imagined experience, not an operating schedule or a promise of childcare. Programs, supervision, access, and timing remain to be developed.

Meet the people bringing Alpenglow forward.

Ashley Theule Cheung

Founder & CEO

Ashley leads Alpenglow’s development and the work of bringing its vision for movement, sport, and community into an operating business.

Josh Farmer, Director of Community and Brand, smiling outdoors in a sun hat.

Josh Farmer

Director of Community & Brand

Josh helps people understand the Alpenglow vision, builds community relationships, and connects future members and collaborators with ways to get involved.

Built around people.

Our aim is to create a welcoming place where people can learn, challenge themselves, and build connections beyond a game. Coaches, families, players, and community organizations all have perspectives that can help shape that work.